Market ResearchIf you are searching for an in-store concept,
offering fresh chicken simply makes sense.
Based on recent market
statistics, chicken continues to play a central role in the quick service
restaurant market segment. In an analysis of menus by Menus.com/Dataessential
Research Inc. of Los Angeles, out of more than 37,000 total menu items offered
at the nations top 500 chain restaurants, the following are the top 3 consumer
preferences:
- French Fries
- Chicken
- Ice Cream
Chicken, the second more frequently listed item, is also
the centerpiece of more than half of (53.9%) of entrees. In 66% of these meals,
the chicken is fried. Quick serve restaurant chicken chains are ranked fifth
among the fastest growing restaurant categories, according to NPD Foodworld
(April 2003).
Give your customers what they want: Charley Biggs’ Chicken
N’ Sauce!
Click on the links to left to learn more! Or click on
"Let’s Get Started” to have a Charley Biggs’
representative contact you for an in-store visit.
